You may opt out of processing of your personal data relating to the use of your Kindle e-reader collected by the operating system of that device (“device usage data”) for marketing and product improvement purposes via All Settings > Device Options > Advanced Options > Privacy. You can request that Amazon delete the existing data it has recorded and you can opt out of future collection of your reading data by going into Kindle settings and disabling Whispersync. There are only a few segments that users have control. There is no true way to disable all of the data that Amazon collects from your Kindle.
The company told God e-Reader “For example, we noticed that readers were tapping pages backwards and forwards in frequent succession, likely trying to flip back and forth between pages and reference different parts of a book.
#WISPER SYNC ON KINDLE FOR MAC SOFTWARE#
Amazon also says it uses the specific data here to power its “Reading Insights” features for tracking reading goals and celebrating milestones.Īmazon uses insights from the data it collects to improve the Kindle software as a whole. This allows the Kindle to remember the last page you were in a book, incase you also use a Fire tablet or the Kindle app for MAC/PC, iOS or Android. According to this data, it looks like Amazon is keeping track of where you are in a book via their Whispersync technology. This is just a sampling of the type of data that Amazon captures when you are reading on your Kindle. I just got my data back and there are 90K rows of this /wVCSXCTVwv The extent of the tracking was brought to light in a tweet by Adrianne Jeffries, an investigative reporter for The Markup.Īmazon appears to be tracking every tap on Kindle. They can keep track of page turns, where you are tapping inside an ebook or how long it takes you to complete a novel. When you purchase an Amazon Kindle e-reader and use it for any length of time, Amazon collects all sorts of data from you.